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Sterling James has been a strong vocal presence on
the FM dial in the Bay Area since 1987.
Her consistent presence on major music radio stations and
events across the Bay Area has led to high
familiarity among the public, and her sassy, sharp
personality has endeared her to a generation of
fans.
Ms. James currently appears live on San Francisco heritage
Smooth R&B outlet
The Quiet Storm 102.9 KBLX
weekday afternoons from 2:00PM-7:00PM.
A true Bay Area native, Sterling
first hit the air at her high school radio station
and never looked back.
Arming herself with a 2 year college recording arts program,
an AA in TV Performance and Production, and a BA in Radio
and Television, James then launched a thriving career as a radio
DJ, event host and TV personality.
Picking up additional skills in promotions, morning show
production, public affairs and on air work at San
Francisco's KSOL led to a key hire as the first live DJ on
newly launched Alice@97.3 (1996). Sterling helped
drive Alice's meteoric success for the next 10 years as
night and later midday DJ, cementing her place in Bay Area
Radio.
After leaving Alice@97.3,
Sterling was quickly picked up by San Francisco stations
102.9 KBLX
(weekends/fill-in) and
Energy 92.7 (middays), and worked on air simultaneously
at both stations for close to a year and a half. In
summer 2007, KBLX
contracted Sterling full-time for Afternoon Drive.
Sterling has also become actively involved in
television
and major event hosting
around the Bay Area, and her
community
ties run deep.
James is firmly rooted in
her hometown of Berkeley
with her husband, Bay Area Percussionist Adrian Isabell.
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